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Guo Pei has only produced four haute couture collections in the last nine years, but each garment was so lavishly embellished and exquisitely hand-crafted that it has firmly established the petite designer as one who dares to dream big and creates outfits that are closer to sculptural art works.
Now, Guo Pei has a new dream: a Paris base. Over the coming months, the designer is planning to launch a new eponymous brand, which will be exclusively available in the French fashion capital. She is setting up an atelier-cum-studio in Paris, near Avenue Montaigne, where Christian Dior started his couture house and others have followed.
A creation from Guo Pei’s 2010 “A Thousand and Two Nights” Couture presentation
photo jingdaily.com
“We’re going to start small with a few petite-mains, and build the atelier step by step. I’m planning on having a couple of our top craftsmen from China work there too, so they can learn from each other,” says Guo Pei, “For haute couture, the center of the world remains Paris. This atelier is my way of paying respect to this long tradition of couture in Paris, and also a way to learn more from it. We have a great experience in craftsmanship in China; now we want to work with French craftsmen and learn new techniques from them.” Guo Pei plans to unveil her first couture collection during Haute Couture Week in July. “There will be no boutique for now, just the atelier that will also work as a private showroom where we can present some trunk shows to our customers. And if my Chinese customers want the new label, Guo Pei, they will have to come to Paris,” she quips.
This 2010 creation, inspired by Chinese blue and white porcelain, won the Best National Costume Award at the Miss Universe 2012 pageant.
photo vogue.it
Born in Beijing in 1967 at the start of the Cultural Revolution, Guo Pei studied fashion at Beijing Second Light Industry School at a time when millions of Chinese were still wearing the universal Mao shirt every day. After graduating in 1986, she started designing children’s clothing, before moving on to a privately-owned women’s clothing company, Beijing Tian Ma Garments & Accessories Co. In 1997, she took the plunge and opened Rose Studio with her husband, now the CEO of the company. At the time, she recalls, finding skilled embroiderers was a difficult feat as so much savoir-faire had been lost during the Cultural Revolution, but today her atelier in the outskirts of Beijing has more than 450 employees, working on everything from embroideries and tassels to handmade flowers and other trimmings, as well as creating bespoke shoes and handbags.
A model presents the latest creations by Chinese fashion designer Guo Pei during the FIDe Fashion Week in Singapore’s Marina Bay Sands Expo
photo en.people.cn
courtesy of Rose Studio
The designer’s atelier produces everything in-house, from elaborate embroideries to shoes and fantasy jewelries
photo blouinartinfo.com
via blouinartinfo.com
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