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MILAN, Italy — Fabien Baron has Interview magazine, Ezra Petronio has Self Service, Thomas Lenthal has System. Remi Paringaux, fellow fashion art director and the founder of London-based digital agency Meri Media, has Postmatter: a digital publication, first launched in 2010 as an iPad app, which has since become a website and platform for tech-enabled live events. For the fresh-faced, half-French, half-Japanese Paringaux, 30, whose commercial clients include Gucci and Stella McCartney, the editorial project functions as a kind of laboratory for testing the future of fashion communication, giving rise to ideas that sometimes find their way into his client work.
Here is the first post exhibition launched in Milan, using interactive technology to blur the boundaries between fashion, art , technology and performance.
via postmatter.com, businessoffashion.com