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The Milanese fashion pack tends to migrate on Saturday nights to Plastic, the popular club where snazzily dressed regulars go to see what other people are doing and wearing. It was here that the artist and sometime Milan resident Maurizio Cattelan spotted the flamboyant, kitschy prints and New Wave style of MSGM, the irreverent Italian fashion upstart that has become a magnet for a new generation of trend-happy shoppers.
photo vogue.com
This month, Massimo Giorgetti, the label’s energetic founder has collaborated with Toilet Paper—the audacious art magazine begun by Cattelan and photographer Pierpaolo Ferrari—to create a lineup of bold unisex summer sweatshirts destined for a festa near you. Given carte blanche to use the irreverent magazine’s visual archive as he wished, Giorgetti picked ten charged images to appear on the cult label’s crewnecks rendered in acid colors and ice cream hues.
photo vogue.com
His cheery and cheeky designs recall Italy’s high-energy glory days and buzzy collections from the likes of Fiorucci, despite the designer’s reluctance to revisit decades past. “I don’t like nostalgia,” says Giorgetti. “I prefer irony.”
Here, Cattelan talks to Vogue about the collaboration, the Venice Biennale, and his possible comeback.
photo vogue.com
How were the original images of your biannual publication Toilet Paper conceived?
Every time we shoot a new issue we try to widen borders of Toilet Paper’s definition a bit further…we know for sure that it isn’t advertising or even a work of art! TP production is an articulated process: It often happens, starting from one precise idea; only through a series of mistakes and misunderstandings do we get into the final image.
photo vogue.com
Did you have fun at the Venice Biennale? Did you spot anything interesting?
On one hand, Venice is the most dreamlike and romantic town I know; on the other hand, during the Biennale opening, there is a clubbing mood in the air . . . I think it has always been like that, just think of the Carnevale days! In a way, the Biennale marks the transition between one era and another. Take Camille Henrot’s work, for example. I think it perfectly represents our time—we have the sensation that everything is about to change but we are not sure yet in which direction . . . so we rather walk like a prawn, always looking at our back.
photo vogue.com
On the eve of your retrospective at the Guggenheim in 2011, you said you were retiring from the art world. Now, you are showing your work at the Beyeler Foundation in Basel, Switzerland. Is this a comeback?
A comeback on horses’ backs! No, I won’t backtrack: Making Toilet Paper is still something that moves my floor [loose translation: rocks my world], so that I don’t desire to leave the game for now!
photo vogue.com
Do you have any Milan recommendations—good walks, places to eat, drink, or dance?
For a good meal in a family environment and the latest politics and soccer news, Il Carpaccio is the place to be. If you’re searching for a time machine, head over to Sala Venezia: a timeless ballroom with eternally young dancers.
photo vogue.com
photo vogue.com
photo vogue.com
http://youtu.be/pDy0TrhPTGo
The MSGM sweatshirts is already available at colette.fr, lanecrawford.com, thecorner.com, luisaviaroma.com, and ssense.com.
via vogue.com
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