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Ashley Lloyd makes hats, not accessories. She insists, “I would never refer to myself as an accessories designer, even though I guess that’s technically what a milliner is.” Her rationale is simple: “I like that my hats can be the primary focus, that they can be on the same plane as the garment. They could be secondary, but I really don’t think I’ve ever seen them styled in that way.” Understandably so. Constructed of boar tusks, antlers, preserved flowers, and other natural curiosities, her pieces aren’t quite quiet enough to function as an afterthought or anything auxiliary to an overall look. They command too much attention to their grotesque brand of beauty.
Lloyd, who designs out of a small studio in Sunnyside, Queens, has had a big year. Early in 2012, Annie Leibovitz photographed Lady Gaga wearing a piece of hers for Vanity Fair, and shortly thereafter, Kate Moss appeared in W shot by Steven Klein, styled by Edward Enninful, and adorned by multiple Ashley Lloyd headdresses. After a string of appearances in the Chinese, German and Taiwanese editions of Vogue, she recently collaborated on a series of dark, arresting images for Interview with photographer Van Sarki.
via interviewmagazine.com