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Japanese dentist-turned-designer Taro Hanabusa is the man behind Fangophilia, a relatively new silver jewelry brand that makes unique custom pieces based on the molds of the wearer’s body such as the teeth, fingers, eyes, and even kneecaps. Hanabusa, who graduated from Tohoku University with a degree in dentistry and still practices (albeit now only 1.5 days a week), launched the brand in June last year, and has since become a cult favorite among Tokyo fashionistas in addition to gaining many overseas fans.
Tokyo’s cult boutique Dog in Harajuku, which counts Lady Gaga as one of its famous visitors, began stocking Fangophilia jewelry in January, contributing further to the brand’s popularity and putting Hanabusa in the running to be the next big accessories designer from Tokyo. The mix of gothic and high fashion sensibilities of Fangophilia jewelry are captured in the brand’s first visual campaign directed by Shunsuke Okabe, who also stars as a model in the images, alongside Hikari Ikeda, Si Oux, Hidemi Tsukata, and Machiko.
L-R: Shunsuke Okabe and Hikari Ikeda modeling Fangophilia accessories in the first visual campaign.
photo blouinartinfo.com
Hidemi Tsukata modeling Fangophilia accessories in the first visual campaign.
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Hikari Ikeda modeling Fangophilia accessories in the first visual campaign.
photo blouinartinfo.com
Machiko modeling Fangophilia accessories in the first visual campaign.
photo blouinartinfo.com
Shunsuke Okabe modeling Fangophilia accessories in the first visual campaign.
photo blouinartinfo.com
Si Oux modeling Fangophilia accessories in the first visual campaign.
photo blouinartinfo.com
Fangophilia Accessories.
photo blouinartinfo.com
via blouinartinfo.com
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