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Frieze London officially opened its doors, welcoming buyers from around the world to the temporary structure in Regent’s Park for another week of high-profile sales and new works. A markedly reduced affair from last year (the number of galleries on view has been reduced by about 25), the fair still kicked off in traditional fashion, with a rush of early buyers passing through the galleries to review the plenitude of paintings, sculpture, videos and photography spread throughout the fair’s enormous space.
A number of works commanded attention early, in particular sculptor Jennifer Rubell’s enormous Portrait of the Artist, a towering sculpture of the artist in the deep stages of her pregnancy, but with a hollowed out stomach, commanded ample attention, particularly as attendees could sit inside the fiberglass sculpture, creating a bizarre parallel between childhood and pregnancy for both participant and artist. Duo Elmgreen and Dragset were also frequently seen, with works on view at both Galerie Perrotin and Victoria Miro. Their particular blend of cheeky humor with occasionally morbid imagery made for a fitting complement to the proceedings of the fair.
But for sheer star power, few could ignore the Gagosian Gallery booth, who brought a number of sizable Jeff Koons sculptures, each with a hefty, multi-million dollar price tag. Mixing recent work with older pieces, the show served as a micro-retrospective of Koons’s recent output, perhaps preparing the art world for his retrospective next year at the Whitney.
via artobserved.com