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There is a powerful link between perfume and memories. And everyone has its own madeleine that gets you back to the past when it comes to that.
Maison Martin Margiela and ShowStudio teamed up for such a project- the result is an installation that examines this way of recollection. For that artistic part, illustrators were asked to make a drawing linked to a memory one of Maison’s perfumes create to them. What is interesting is the fact that something as volatile as a perfume is put together with a drawing, which makes it a lot more stable: it’s on a piece of paper, it’s there to stay.
The artists featured in the exhibition are Richard Gray, Piet Paris, Cathrine Raben Davidsen, Laura Laine, Claire Barrow, Tobie Giddio, Valerie Servais, Kukula, Rei Nadal, Tara Dougans, Amelie Hegardt, Helen Bullock, Fiona Gourlay, Stephen Doherty, Jowy Maasdamme, Josie Hall, Conrad Roset, Quentin Jones, Jo Ratcliffe, Neza Agnes Momirski, Alexandra Levasseur.
photo showstudio.com/
Jowy Maasdamme
scent Lazy Sunday Morning
photo showstudio.com
Dazed and Digital asked Nick Knight some questions:
DD: What’s the earliest memory you can remember?
Nick Knight: The ‘ winklepicker ‘ shoes of the biker who lived next door to my family.
DD: Which scent triggers strong memories for you?
Nick Knight: Serge Lutens.
DD: What’s the scent of your childhood?
Nick Knight: My grandmother wearing Dior’s Diorissimo.
DD: Fondest memory to date?
Nick Kinght: I don’t look to the past for happiness, the future is always more exciting.
DD: Strongest memory from your teenage years?
Nick Knight: Discovering soul music.
DD: How did you go about capturing memories for the SHOWstudio x Margiela exhibition?
Nick Knight: We asked 21 of the world’s most exciting fashion illustrators to try one of the new Margiela fragrances and draw the memory the fragrance evoked in them using one of 21 selected fashion models as their subject.
DD: What memory do you which you could erase from your mind?
Nick Knight: None. I stand by all I have done.
Laura Laine
scent Promenade in the Garden
photo showstudio.com
Piet Paris
scent Jazz Club
photo showstudio.com
Conrad Roset
scent Jazz Club
photo showstudio.com
Alexandra Levasseur
scent Lazy Sunday Morning
photo showstudio.com
photo dazeddigital.com
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