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If you think sixteen is young to be topping charts and selling out a debut tour within minutes, consider that Lorde, née Ella Yelich-O’Connor, had secured her Universal Records development deal at twelve. With fresh-faced good looks and an enviable cascade of curls, it’s easy to imagine Lorde pressed into a record company’s pop star mold, but the young artist has maintained a tight grip on her image. “If I’m putting my name to something it’s got to be exactly the way I want it,” she explained over sushi in Hollywood the other week, wearing a vintage floral-print dress and platform shoes from Demonia. And how’s that? Honest, self-aware, smart—qualities she says she doesn’t see in many of her contemporaries. Her single “Royals” derides the superficiality and excess in today’s rap, hip-hop, and pop that the young musician finds deeply unrelatable.
Her debut album, Pure Heroine, will be released by Lava/Republic Records on September 30, and Lorde promises the new tracks are “a step forward from the stuff that’s out.” If the splash made by her EP is an indication of her potential, is she prepared for the oncoming tidal wave of attention? Typically, the teenager doesn’t seem phased. “Fame is really weird,” she says. “But I’m rolling with it.”
Photo: James K. Lowe
www.prettymuchamazing.com
www.vh1.com
According to an article posted on VH1.com, Lordes is going to be huge:
“The crowd that assembled at Le Poisson Rouge, NYC, last night (August 6th) was a strange mix of girls in their late teens wearing flower crowns, mainstream couples in their mid-20s, excited pop enthusiasts, corporate bros, and chic SoHo gals (and a few middle aged men who were probably from the record company). The crowd was also undoubtedly enthusiastic about Lorde. Everyone seemed to know all the words to all of her already released songs–and enthusiastically listened to her new cuts.
A lot of up-and-coming pop stars have an early and ardent fanbase, but Lorde’s seems to already cut through a variety of demographics that don’t usually go out for pop music, which means there’s a bigger chance that her debut album will strike a more universal chord.
The one fault in her set seemed to be that she left the audience wanting more. People applauded for a few minutes, waiting for an encore that didn’t come. There was marked disappointment from the guys around me.
“Well, I guess that’s it,” one young man in a crisp gingham shirt said to his friends.
“She doesn’t have any more songs,” his friend replied.
“Nah,” said the young man. “It’s past her curfew.”
-via vogue.com & vh1.com
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