INHALE is a cultural platform where artists are presented, where great projects are given credit and readers find inspiration. Think about Inhale as if it were a map: we can help you discover which are the must-see events all over the world, what is happening now in the artistic and cultural world as well as guide you through the latest designers’ products. Inhale interconnects domains that you are interested in, so that you will know all the events, places, galleries, studios that are a must-see. We have a 360 degree overview on art and culture and a passion to share.

Tell us what you think:
THANK YOU FOR YOUR MESSAGE!
Share this site to:
Subscribe to Newsletter
Thank you! You are registered to our weekly newsletter.
Site Search
9 years, 1 month ago
FASHION FILMS PUSH THE BOUNDARIES
Filled under: Fashion, Front Page, Movies
ADS CURATED BY INHALE
Related to post:
from
'Biography' presents a wide selection of works from Elmgreen & Dragset's complex universe, including sculpture, performance and interactive installations. Works from the late 1990s onwards will be shown together with recent projects, ...
Photo Anders Sune Berg
perrotin.com

Fashion films are all the rage these days. And, when you think about it, their sudden emergence and rapid evolution make perfect sense. Fashion, after all, is best seen in motion.

For magazines, the short video format is proving to be a potent means of exploring the online terrain and connecting with viewers on a visceral level. But the best fashion films are those conceived and created by fashion houses. Increasingly imaginative, they’re being used in place of look books — those dreary catalog-like manuals sent to press outlets for “pulling” samples — while at the same time reaching otherwise unreachable Millennials.

photo blouinartinfo.com

photo blouinartinfo.com

Here, four recent blends of fashion and film…

Laura and Kate Mulleavy, designers of the California-based label Rodarte, have long played with video. Avowed fans of obscure films and Japanese horror flicks, the sisters have once again enlisted director Todd Cole to craft a lengthy, elaborate fashion film worthy of a Hollywood premiere. Coles’s sci-fi vision, “This Must Be the Only Future,” comes in at a whopping 12 minutes — and it stars Elijah Wood! Although, before its debut on The Creators Project any day now, only this teaser is available…

photo facebook.com/thecreatorsproject

photo facebook.com/thecreatorsproject

Prada, too, is pushing the boundaries of the fashion film. Made in connection with OMA, the design and architecture founded by Rem Koolhaas, the Italian house has released their “concept video” for the fall 2013 season. Not intended for a particular audience, the experimental video merges animation and narrative in highly creative ways…

photo trendland.com

photo trendland.com

Prada’s little sister label, Miu Miu, has also been creating fashion films — with surprisingly adult themes. The latest in its Women’s Tales series, The Door explores the strength and depth of female bonds. Directed by Ava DuVernay, the first African-American woman to win the Best Director Prize at Sundance Film Festival, it stars Gabrielle Union and Alfre Woodard…

photo rollingstone.com

photo rollingstone.com

As part of his fall 2013 campaign, men’s designer and still-new Dior couturier Raf Simons collaborated with longtime friends Willy Vanderperre (director) and Olivier Rizzo (stylist). This video, shot in a park in their hometown of Antwerp, Belgium, continues Simons’s ongoing study of the young man in the city…

photo thefader.com

photo thefader.com

via blouinartinfo.com

Leave a Reply

Michael Craig-Martin at Gagosian

[contact-form-7 id="26" title="Contact form 1"]