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This year the fair has new opening days and is open to the public from Wednesday, 15 October to Saturday, 18 October 2014.
Visit Frieze London and join in the contemporary art event of the year. In addition to being able to see and buy art by over 1,000 of the world’s leading artists, visitors can experience Frieze Projects, the fair’s unique and critically acclaimed programme of artist commissions and Frieze Talks, a prestigious programme of debates, panel discussions and keynote lectures.
Frieze London is housed in a bespoke structure in Regent’s Park. Located in the heart of London, it is within easy walking distance of the city’s West End.
Frieze London is one of the world’s leading contemporary art fairs and brings an international art audience to the UK capital every October. In previous years the fair has employed a series of globally recognised architectural firms: Carmody Groarke (2011–2013), Caruso St John (2008-2010), Jamie Fobert (2006–2007) and David Adjaye (2003-2005).
Universal’s clients include the Ace Hotel, Vitra, LVMH and major cultural institutions such as The Victoria and Albert Museum, Science Museum and National Gallery in London. Recent completed projects include: Google Web Lab at the Science Museum, London; exhibition design for Vitra’s Vitrahaus exhibition, Weil am Rhein; design of the ‘Magnificent Maps’ exhibition at the British Library, London; and both the interior and exterior of the Ace Hotel, London.
Amanda Sharp and Matthew Slotover, founders of Frieze, commented: ‘The architecture and design of the fair have always been an important part of our identity. This year we were drawn to Universal in particular due to their work on interiors and focus on materials. As some of the best designers work- ing in this area, their lateral thinking has been demonstrated by some of their great furniture and even their design for the olympic torch. We’re really looking forward to them bringing this sensibility to Frieze. ’
Sophia Al Maria (b.1983, USA) will carve out subliminal routes across the fair, pointing to potential conspiracies.
Jason Holley, Director of Universal Design Studio, added: ‘We look forward to producing a spatial experience that cements the fair’s reputation as a must-see destination on the arts calendar.’
Tobias Madison (b.1985, Switzerland)will construct an experiential environment in which visitors’ movements will be translated into light.
At the fair, Nick Mauss (b.1980, USA) will create a ‘living stage’ on which a new ballet will be performed each day.

Jonathan Berger (b.1980, USA) will reassemble fragments from Andy Kaufman’s personal life and career, and restage a forgotten piece of music from Kaufman’s 1979 variety show at Carnegie Hall.
Frieze Art Fair 2009.
Photo by Linda Nylind.
15/10/2009
Find here the complete list of exhibitors 2014.
-via friezelondon.com
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