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Maxim Velcovsky was born on 17 September 1976 to a family of artist Josef Velčovský. Between 1991 and 1995, he studied the High School of Applied Arts in Uherské Hradiště and, between 1995 and 2002, the Academy of Art, Architecture and Design in Prague where he graduated from the studio of ceramics and porcelain with Professor Šerák. It was already during the preparation of his thesis when he realized that it did not make sense to work on the design of porcelain set as he had planned.
The reason was the fact that the contemporary ceramic industry is not interested to manufacture new products, and especially not those by the beginning artists. Maxim Velcovsky thus rather decided to design a collection of home accessories which today rank to his most famous realizations. The first one was a bowl in the shape of the Czech Republic which brings a high-value alternative to the kitschy souvenirs, but at the same time can work as an aesthetic object on its own. The plastic cup cast in porcelain (while the more famous designer, Marc Newson, came up with the same idea in the same time) was to popularize the undeservedly ignored shape and at the same time emphasize that the contemporary fast-food generation is most probably not going to leave anything valuable behind, since most of the objects of commonplace use is of throw-away character.
via prague-art.cz