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Taima-fu (hemp fabric) has been an integral part of Japanese culture since the beginning of its history. However, due to significant restriction on cannabis cultivation after World War II, and apparent difficulties in spinning hemp threads which delayed industrialization, it is a rare fabric today.
“majotae” is a fabric brand that brings this “forgotten fabric” back to our modern life. Natural fabric expert Shinichiro Yoshida, obi artisan Genbei Yamaguchi who knows how to appreciate Japanese natural fabrics more than anyone, and entertainment business conglomerate Avex Group with their mission to bring exciting experiences to the world have come together to infuse life into “majotae”.