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Apparently Keira Knightley and her co-stars improvised their way through this thirteen minute short, making their lines up as they went along. The film celebrates 100 years for the French luxury brand, looking back at Coco’s first pret-a-porter shop in Deauville that was financed by her lover at the time, Arthur ‘Boy’ Capel. I’m not sure Karl Lagerfeld is going to be winning any awards for this, but it’s a bit of a treat to imagine the Normandy social scene and style at the time.
It seems that the history of CHANEL N°5 began at the very moment when Gabrielle Chanel learned of the death of her love Boy Capel, in December 1919.
Arthur Capel, known as ‘Boy’, held a central place in the history of Gabrielle Chanel. In his company, she became an avid reader and once he’d disappeared from her life, she pursued her lingering love for him through the books he’d asked her to read.
This bereavement would fuel an intuition, and Gabrielle Chanel would sublimate it through the creation of her first perfume: CHANEL N°5. It was born of emptiness and of absence, closely linked to Gabrielle Chanel’s destiny, reminiscence of a love that was violently interrupted but that she would cherish all her life. By sublimating bereavement in creation, Chanel indulged in an eternal perfume.
Here is the video:
via 5-culture.chanel.com and messynessychic.com
Read more about CHANEL N°5 history here:
http://inhalemag.com/the-secrets-of-chanel-n5-at-palais-de-tokyo/