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11 years, 6 months ago
THE GREAT GATSBY CLOTHING LINE
Filled under: Fashion
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'Biography' presents a wide selection of works from Elmgreen & Dragset's complex universe, including sculpture, performance and interactive installations. Works from the late 1990s onwards will be shown together with recent projects, ...
Photo Anders Sune Berg
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photo www.messynessychic.com

photo www.messynessychic.com

That pink suit! It is by far the most dapper suit I’ve ever seen on a man (Robert Redford helped a little too). And with the highly-anticipated remake about to hit our screens, some fashion people went and did some really clever marketing. Brooks Brothers has teamed up with the men’s costume designer of the new Baz Luhrmann adaptation to unveil a new clothing line inspired by Gatsby style…

photo www.messynessychic.com

photo www.messynessychic.com

… And the oldest men’s clothing chain in the United States was even given the seal of approval by F. Scott Fitzgerald himself,  long before the project was ever conceived.

“Brooks Brothers is mentioned numerous times in Fitzgerald’s writings as a representation of the ultimate gentlemen’s purveyor of fine clothing to the American man of distinction,” says Catherine Martin, who designed the costumes for Leonardo DiCaprio as Gatsby and Toby Maguire as Nick Carraway in the new film. “It is this most basic and fundamental connection that has made our collaboration so authentic.”

So come on, old sport, let’s get you Gatsby’d up!

photo www.messynessychic.com

photo www.messynessychic.com

Photo www.messynessychic.com

Photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

photo www.messynessychic.com

Here is the trailer:

via www.messynessychic.com

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Michael Craig-Martin at Gagosian

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