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Rick Rubin… does this name ring a bell? You probably know his work, although you wouldn’t recognize his face. He is one of those producers that closely work with artists in favour of art and a better result, and he’s been around for the last 30 years. Here are only some of the artists with whom he collaborated.
1) Beastie Boys
At the beginning, these guys were more into punk, but it was Rubin who tried to get them mix that with rap. He was in a continuos research for bands, for styles, for mixtures of different music levels. And Beastie Boys had now their own personal touch, that was never on the scene before. And that’ how you create mainstream music.
2) Johnny Cash
Apparently, at the beginning of the 90s, his career was not working so well. For Rubin this was almost like a bet: how can you revive such a great legend, how can you integrate his music on the market? The common ground in all of Rubin’s projects its the continuos quest for success and the record-selling. This might be ultimately the best proof, right? And the album American Recordings sold so well, that they decided to continue to work together, as a team, for the next five albums. That’s quite a commitment, right?
3) Adele
This is probably a moment where you could have seen his face, since he won a Grammy Award for best album of the year. He closely worked with Adele, and the result was an album that was sold all over the world. I imagine you’d want to stick to that producer whose interest in the mainstream and in bringing to light bands and singers.
4) Kanye West
The producer claims in interviews that West came in a hurry, stating that there are only 5 weeks left until the disc should be launched on the market. And apparently it was so far from being final, that they had to lock in the studio and to shape the album to what it is today. Like I said, Rubin likes to make artists cross borders, and this is maybe one of the reasons why Yeezus is so controversial, since it’s not what the public was used to.