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Across the globe, an omnipresent bike culture has emerged over the past years, with cities like Amsterdam and Copenhagen having already pedalled this particular style of living into motion as early back as the 1970s. in recognizing this, Gestalten’s ‘Velo—2nd gear’ (the follow-up to the first ‘Velo’ volume which looked more at the role of the bicycle in art), not only explores the function and practical purposes of using this mode of transportation, it also presents the social influences it has had on our contemporary lifestyles.
Choosing to ride a particular bike conveys an attitude and a way of life. Velo—2nd Gear illuminates and celebrates contemporary bicycle culture’s diverse scenes. From classic racing bikes to high-tech speed machines, from rough fixies to fashionable city cruisers and hardworking cargo bikes, this book showcases today’s most outstanding and unusual bicycles and their riders.
Velo—2nd Gear not only introduces coveted manufacturers, specialized boutiques, and historical tours. It also explains how each bike-related scene cultivates its own distinct codes through the choice of certain frames, jerseys, caps, or bags or by visiting specific events or key establishments. In doing so, the book shows why, for more and more people, bicycles have now replaced cars as the vehicles that best express their identity.
Here are two artists that used the bike in their art:
via shop.gestalten.com and designboom.com