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Centered on the longstanding ties between CHANEL and the arts, N°5 CULTURE CHANEL, imagined by Jean-Louis Froment, reveals the artistic, timeless and iconic essence of the fragrance CHANEL N°5.
Built on a subtle interchange of correspondence, this exhibition elucidates CHANEL N°5 and showcases the connections it has to its era and its avant-garde movements.
The works of art, photographs, archives, books and diverse objects featured in the exhibition expose some of the multiple inspirations that fuelled the universe and imagination of Mademoiselle Chanel: whether it be her favourite places or creations of her artist, poet and musician friends such as Jean Cocteau, Pablo Picasso, Guillaume Apollinaire, Igor Stravinsky, Francis Picabia and Pierre Reverdy. N°5 CULTURE CHANEL reveals a new vision, both intimate and diffuse of the birth of this unique fragrance.
Warhol’s interpretation of Chanel no. 5
photo trendhunting-blog.com
Dadaist sculpture
photo http 5-culture.chanel.com
Guillaume Apollinare- Reconnais-toi
http://5-culture.chanel.com
Gabrielle Chanel met the perfumer Ernest Beaux in Grasse. This Frenchman worked as perfumer to the Court of the Tsar in Russia. Gabrielle Chanel entrusted him the task of creating her first perfume. Together, they invented “a woman’s perfume, with the scent of a woman”, as she liked to call it.
Created like a haute couture dress, CHANEL N°5 was the first perfume to stand out as an abstraction: it went against the fashionable fragrances of that time, which more often than not evoked only one figurative scent such as rose, jasmine or lilac, no dominant note could be distinguished from among the eighty ingredients that composed it.
Marilyn Monroe, famously a No.5 fan, pictured with a bottle of the scent.
photo vogue.co.uk
Ernest Beaux mixed natural essences with synthetic products, aldehydes, which exalted all their freshness. This was one of the secrets of the audacious and innovative fragrance, which evoked a mysterious flower.
“A woman should wear a perfume wherever she would like to be kissed.” Coco Chanel
photo www.mimifroufrou.com
More about the exhibition:
via http://palaisdetokyo.com and http://5-culture.chanel.com
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