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Fashion films are all the rage these days. And, when you think about it, their sudden emergence and rapid evolution make perfect sense. Fashion, after all, is best seen in motion.
For magazines, the short video format is proving to be a potent means of exploring the online terrain and connecting with viewers on a visceral level. But the best fashion films are those conceived and created by fashion houses. Increasingly imaginative, they’re being used in place of look books — those dreary catalog-like manuals sent to press outlets for “pulling” samples — while at the same time reaching otherwise unreachable Millennials.
photo blouinartinfo.com
Here, four recent blends of fashion and film…
Laura and Kate Mulleavy, designers of the California-based label Rodarte, have long played with video. Avowed fans of obscure films and Japanese horror flicks, the sisters have once again enlisted director Todd Cole to craft a lengthy, elaborate fashion film worthy of a Hollywood premiere. Coles’s sci-fi vision, “This Must Be the Only Future,” comes in at a whopping 12 minutes — and it stars Elijah Wood! Although, before its debut on The Creators Project any day now, only this teaser is available…
photo facebook.com/thecreatorsproject
Prada, too, is pushing the boundaries of the fashion film. Made in connection with OMA, the design and architecture founded by Rem Koolhaas, the Italian house has released their “concept video” for the fall 2013 season. Not intended for a particular audience, the experimental video merges animation and narrative in highly creative ways…
photo trendland.com
Prada’s little sister label, Miu Miu, has also been creating fashion films — with surprisingly adult themes. The latest in its Women’s Tales series, The Door explores the strength and depth of female bonds. Directed by Ava DuVernay, the first African-American woman to win the Best Director Prize at Sundance Film Festival, it stars Gabrielle Union and Alfre Woodard…
photo rollingstone.com
As part of his fall 2013 campaign, men’s designer and still-new Dior couturier Raf Simons collaborated with longtime friends Willy Vanderperre (director) and Olivier Rizzo (stylist). This video, shot in a park in their hometown of Antwerp, Belgium, continues Simons’s ongoing study of the young man in the city…
photo thefader.com
via blouinartinfo.com
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