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Since two weeks ago I mentioned Ruth Hogben in the article about Nick Knight, I thought about writing about her. In the fashion world there are not so many women that get their own distinct position as artists. In contrast, Hogben is well-known for the fashion films that she makes. She started as the assistant of Nick Knight, with whom she worked between 2005-2008, and then she grow to one of the collaborators for SHOWstudio. She is already a reference when it comes to well-made fashion films and she has that specific flavor that is so much appreciated in fashion world: darkness. Here is the film she made for Gareth Pugh’s fashion show in 2009. It’s not so much about clothes, as it is about the idea that sums up so well an entire collection:
She worked with Maison Martin Margiela, Gareth Pugh, and Alexander McQueen. And because her films are so artistic, they were screened at ICA and Fash/On Film Festival London 2012. Lady Gaga commissioned her and Nick Knight to make the visuals for her US tour which brought Hogben, if necessary, even more recognition. If you look at the clip below, you might think that there is a certain connection with the one made for Gareth Pugh. This is because she has a specific direction and her style is easy to recognize.
photo dirty-mag.com
photo dirty-mag.com
She then worked again with Gareth Pugh, in 2010, and then in 2011.
photo bareps.tumblr.com
photo www.yatzer.com
Fashion films are important because they become very popular on Internet and get to a lot of people. Her films are very architectural, and she works with black and white that also makes it very clean and clear, and the result is that only the important lines remain in the photos. What is even more interesting is the fact that she does it all! From meeting the designer and deciding what the collection mood is to cameras, light, editing and colouring, doing, therefore, the work of an entire team.
She doesn’t exclusively work in black and white, and here is the proof. Hogben worked with Eliza Cummings for Dazed and Confused July 2013.
photo wearesodroee.wordpress.com
photo wearesodroee.wordpress.com
Here is an interview with Rugben:
Read the article about Nick Knight for more information:
http://inhalemag.com/influencers-nick-knight/
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