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Lady Gaga further expands her foray into the technology realm with the release of her new album, ArtPop . Her album/app promises to be “a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community—’the auras.’” Described as “a reverse Warholian expedition” (in contrast to the Candy Warhol Visualfrom her Fame Monster tour?), the project also promises to “bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the ‘icon.’”The album will take the form of a downloadable app designed courtesy of Gaga’s devout technology team, TechHAUS, and will aim to portray the ‘rush’ of fame via virtual simulation.
Gaga Pays Tribute to Andy Warhol as “Candy Warhol”
Though Lady Gaga has not actually worked together with the late Andy Warhol, she has credited the King of Pop Art as a driving force behind many of her theatrics, even making her own video tribute to Warhol a few years ago. The pop singer also modeled her her own creative team, Haus of Gaga, after Warhol’s Factory.
The HAUS OF GAGA, the superstar’s personal creative team, has also coordinated an ‘Art Rave’ event prior to the album/app’s November 11 release, featuring collaborative works with the likes of Jeff Koons,Inez & Vinoodh, Marina Abramovic and Robert Wilson.
or the launch of her fragrance Fame, Lady Gaga crept into an egg-like structure in the Guggenheim and fell asleep. Fashion, art, and film celebrities looked on and also reached into an opening in the egg to touch the sleeping beauty. After she woke up from the first half of the performance piece, she invited tattoo artist Mark Mahoney inside the egg. Mahoney proceeded to tattoo Gaga’s neck in front of the onlookers. Of course Gaga doesn’t sleep like anyone else.
Could these collaborations be anything like the one Jay Z did with Marina Abramovic at Pace Gallery in New York? Could the app be anything like Bjork’s Biophilia app from October 2011, corresponding with the release of her album at the time? Perhaps, but regardless, Gaga has repeatedly stated that she’s an artist first and previously collaborated with visual artists like Nick Knight, Steven Klein, and Terence Koh. Photography duo Inez & Vinoodh also directed her “You and I” series of fashion films and photographed her for V Magazine.
Cover | Lady Gaga by Inez & Vinoodh for V Magazine #71
Cover | Lady Gaga by Inez & Vinoodh for V Magazine #71
Photography and Film Collaborations With Inez and Vinoodh
American artist Jeff Koons poses next to his artwork “Michael Jackson and Bubbles” (1988) in the Fondation Beyeler
in Riehen, Switzerland.Photo creativeboysclub.com
The Life and Death of Marina Abramovic- Luminato Festival 2013, Pgoto credits: Lucie Jansch
The Life and Death of Marina Abramovic- Luminato Festival 2013, Pgoto credits: Lucie Jansch
The Life and Death of Marina Abramovic- Luminato Festival 2013, Pgoto credits: Lucie Jansch
While we are looking forward to whatever Lady Gaga has in store individually or collectively with these artists, we are also welcoming a moment where musicians are placing their work in the realm of performance art. For both Jay-Z and Gaga, much remains to be seen, but what we do know is that the next few months will be full of art, pop, performance, and big collaborations between the art and music worlds.
-via hypebeast.com & complex.com
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