INHALE is a cultural platform where artists are presented, where great projects are given credit and readers find inspiration. Think about Inhale as if it were a map: we can help you discover which are the must-see events all over the world, what is happening now in the artistic and cultural world as well as guide you through the latest designers’ products. Inhale interconnects domains that you are interested in, so that you will know all the events, places, galleries, studios that are a must-see. We have a 360 degree overview on art and culture and a passion to share.
There is not much to see, but definitely a lot to sniff at the olfactory art exhibition ‘The Art of Scent 1889 — 2014’, hosted by the Círculo de Bellas Artes in Madrid, Spain. Curated by Chandler Burr, former perfume critic at The New York Times, the exhibition is an updated version of a previous exhibition that was presented in the New York Museum of Arts and Design (MAD) in 2012. Like its predecessor, it presents perfume makers as artists, placing their olfactory works on the same level as creations of art, literature and music.
The design of the exhibition layout was commissioned to Cano Estudio, a Madrid-based creative agency known for its work with large luxury brands, which created a blank, white space that appears to be completely empty — at least for art-exhibition standards! The idea was of course to give as little visual stimulus as possible, and bring attention to ‘‘the least popular of the senses, olfaction’’. Jesús Cano, the designer responsible for the the display, explains the rationale behind the exhibition design: ‘‘We sought to create a space that intrinsically invited visitors to lower their voices, breathe deep and for a few moments, disconnect from the outside world. The goal was to create a relaxing atmosphere to discover the perfume. Perfume in its purest state. Without decorations. That is, without containers or packaging. Simply, aroma, mind and feeling.’’ Cano Estudio is also responsible for the graphic image of the exhibition, as well as the design of the catalogue that accompanies it.
In addition, this exhibition also reveals the relationship of each perfume with emblematic works of art history: with a QR code, it is possible to discover works of visual art which, just like the perfumes ‘on display’, were icons of their time. The exhibition presents a total of eight artistic trends within the field of olfactory arts:
Romanticism: Jicky by Aimé Guerlain for Guerlain.
Modernism: Chanel No5 by Enest Beaux for Chanel.
Surrealism: Angel by Olivier Cresp for Thierry Mugler.
Neo-Romanticism: Prada Amber by Carlos Benaïm, Max Gavarry and Clément Gavarry for Prada.
Photorealism: Eau de Lierre by Fabrice Pellegrin for Diptyque.
Figurative contemporary: J’adore L’Absolu by François Demachy for Dior.
Neoclassicism: Aqua Universalis by Francis Kurkdjian for Maison Francis Kurkdjian.
20th century retro: Aura by Emilio Valeros for Loewe.
via www.yatzer.com
Leave a Reply
11:32
10:32
04:32
17:32
16:32
11:32
10:32
10:32
09:32
The application period for Spring 2015 Artist in Residence program is now open. 33OC seeks proposals from international professional artists interested in working within the Toffia environment for a one month period. 33OC Artist Residency program was developed to become a space & community where international artists can share places, experiences and sensibilities. The aim […]
Private studio retreats in a collaborative atmosphere for Spring 2015. Grin City Collective welcomes applications from artists of all disciplines at all stages of their career for residencies in rural Iowa, USA. Residents receive individual housing and studio space and may elect to participare in one of the following outreach programs: Social Practice Project: 1st Block […]
maumau writer-in-residence program the program aims to create an atmosphere for writers in which they can work isolated from everyday life while experiencing the inspiring nature of istanbul. please check the information document before you submit your application form to info@maumauworks.com with a topic “writer-in-residence program”. please specify the the residency you apply on the topic which residency […]
Applications are now being accepted for month long residencies at the Bellagio Center. Deadline: December 1, 2014 The Rockefeller Foundation Bellagio Center’s mission is to promote innovation, creativity, and impact-oriented solutions to critical global problems. Residencies and conferences at the Center, located in northern Italy, support work in the Foundation’s key issue areas: Advance Health, […]
Public Recordings: 8 DAYS IV – A Gathering of Choreographers An intensive encounter open to Canadian contemporary choreographers. 8 DAYS is an intensive encounter open to Canadian contemporary choreographers. The gathering values curiosity, questioning and reflection on how we work in order to deepen choreographic practices. The ongoing 8 DAYS project addresses a need for […]
Body Becoming ANIMA CASA RURAL ARTIST RESIDENCY Thematic Residency “Body Becoming.” BODY BECOMING : The body figures as the most important place upon which many of our stories play out. From the Greeks who admired and celebrated the nude, to the Confucian Koreans who covered it eroticizing only small amounts of visible skin, the body […]
Countryside Residency for International Artists in Rome, Italy Best of both worlds in this residency in the countryside just 40-minutes by train from vibrant Rome! Get inspired by this artist residency in the countryside of Rome! The non-profit organization ‘c.r.e.t.a. rome’ offers an international self-funded residency program in the countryside of Rome, Italy. The Italian […]
