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BENTLEY ELEMENTS
Bentley presents Bentley Elements, a new series of art and design commissions conceived
by creative directors Campbell-Rey to debut at Design Miami, 1–4 December 2014
The first instalment in the series celebrates the element of Light, as interpreted by artist Massimo Uberti
Celebrating Bentley’s commitment to craftsmanship and innovation, Bentley Elements is an artist initiative conceived by creative directors Campbell-Rey that will debut at Design Miami 2014. Each iteration of Bentley Elements will see an original commission from a craftsperson or artist representing a variety of disciplines including art, design and technology whose individual practices and techniques celebrate the diverse aspects of the Bentley brand. Taking a three-pronged approach, Bentley Elements bridges the physical and abstract elements of the car’s construction with the institutional values of the brand and the elemental features of the natural landscape that the car inhabits. The finished artworks will then be unveiled at cultural happenings around the globe with a new element and artist commission added annually.
“Bentley Elements represents the return to a purist expression. It celebrates innovation and craftsmanship whilst exploring the nuanced artistic processes inspired by the legendary British marque.” – CAMPBELL-REY
photo Bentley Elements
Creative directors Campbell-Rey took inspiration from the quality control tunnels in the Bentley factory, which are not only visually striking environments, but also the physical expression of Bentley’s dedication to excellence and consequently chose Light as the first element to be explored in the series. To interpret their vision, Bentley commissioned Massimo Uberti, an Italian conceptual artist based in Brescia, Italy, renowned for his sculptural light installations whose striking geometric structures suggest gravity and reality-defying 3D forms. At the core of his practice lies the desire to reduce the process to its essential components and to present light in its purest form.
photo Bentley Elements
“NEED REAL QUOTE I like to work with opposites – inner becomes outer, high becomes low, bright becomes dark. In short, I hope to prove that something exists. But it’s not a prerogative of the artist. He makes and that is all.” – MASSIMO UBERTI
photo Bentley Elements
During Art Basel and Design Miami, the Bentley Elements space will also play host to the Business of Fashion. Editor-in-Chief, Imran Ahmed, will launch the third issue of its print publication, BoF500, and co-host the fourth installment of the #BoFLive talk series. Further information is available upon request.
photo Bentley Elements
photo Bentley Elements
via spazioborgogno.com
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