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10 years, 1 month ago
VIDEO FASHION WEEK
ADS CURATED BY INHALE
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'Biography' presents a wide selection of works from Elmgreen & Dragset's complex universe, including sculpture, performance and interactive installations. Works from the late 1990s onwards will be shown together with recent projects, ...
Photo Anders Sune Berg
perrotin.com

In recent years, video has become increasingly popular as a promotional tool for many industries, but especially fashion, which makes perfect sense given the highly visual nature of this world. Plus, uploading a video onto Youtube and watching it go viral is much more cost-effective than, say, paying thousands of dollars for ad space in a magazine. This season, almost every print ad has a video to go along with it and many brands, some of which don’t even do proper ad campaigns, went the extra mile, producing short films that are impressive in their own right.

As the fall 2014 shows rolled out over the past few months, we have seen the largest and most impressive and entertaining assortment of videos yet. There was dancing, singing, nudity, and, of course, amazing clothes. So, we have decided to round up the best ones in our first-ever Video Fashion Week Shout Out. And don’t worry–you won’t find any boring ones like “best engineering.”

Style.com, a Fairchild Fashion Media (FFM) brand, takes its global audience deep inside the world of fashion. From catwalk to sidewalk, backstage to after-party, Style.com employs breakthrough technology to deliver instant gratification to fashion obsessives. Based in New York, Style.com launched in September 2000. FFM, a division of Condé Nast, includes WWD (Women’s Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits.
We love fashion, music and films and Video Fashion Week offers a handful of each of them.

Ready-to-Wear concept films curated by Style.com editors.

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